00Selvrick CentralYou are here
Welcome aboard. Selvrick writes and produces the creative, buys the media across the big channels, then follows every euro home through SKAN and your MMP. You never change vendors on the way. This service runs for apps, games and ecommerce brands picking up speed.
01Rolling StockCreative formats
These are sample layouts, drawn for this page to show the shape of each format. They advertise nothing real and they aren’t client work.
Swipe along the platform to see all six.
Next stop: The DepotThis is where these trains get built.
02The DepotAI creative factory
The depot is our own AI creative production line, set up so a batch can go straight onto your campaigns. A normal shoot calendar couldn’t carry this many ads. This one can.
The idea comes from a strategist. AI then generates the footage, and a person does the cut, the captions and the colour before any ad leaves the depot.
Indicative fare, worked out at €363 per finished ad.
Next stop: Route CardsPick the route closest to your account.
03Route CardsPlaybooks
Find the one closest to your account. Every route has one figure on the dashboard that says go or hold before the budget rises. These are general plans, not case studies.
Renewals take time to show up, so this route gets judged at day 30.
Ask about this routeOrders arrive quickly, so revenue against spend is the signal to watch.
Ask about this routeFresh AI batches feed user acquisition, and the first week says which to keep running.
Ask about this routeWeb products earn in many different ways, so we pick the number with you first.
Ask about this routeNext stop: Main LineThree services on the same ticket.
04Main LineServices
Written for CMOs and founders who would rather hold a single ticket than referee three vendors.
We plan your user acquisition, build the campaigns and manage bids and budgets. The reporting comes straight from your MMP, never from a folder of screenshots.
See the network20 to 80
finished video ads in every batch, from €363 each. They go directly to the buyers on your account, with no handover queue in between.
Visit the depotA campaign can only steer by the numbers it gets. That’s why AppsFlyer or Adjust gets installed and audited first, SKAN conversion values get mapped for iOS, and incrementality tests answer whatever attribution leaves open.
Next stop: JunctionChange here to follow a single install.
05JunctionFrom install to decision
Change here for the measurement branch. It calls at five interchanges, then rejoins the main line with an answer.
Meta, Google, TikTok, Apple Ads and Snapchat each report the install.
AppsFlyer or Adjust takes it in and removes duplicates against store data.
On iOS the postback lands, and we translate its conversion value into revenue.
A geo holdout separates real lift from mere correlation.
The next budget and the next creative brief both start from the money that returned.
Back on the main line: the next batch gets briefed from here.
Next stop: Four StopsStay on board for the full route.
06Four StopsHow the work runs
Find where the money is hiding
We begin inside your account, your store and your site. Templates stay in the drawer. We look at who already buys, which creative angles are tired, and what the category bids.
A full train, never a lone carriage
We build 20 to 80 finished ads at a time, from €363 each. That gives you enough variety to learn from, and nobody has to defend a single hero ad.
No crew change between channels
Whoever wrote the brief also manages the budget, across all seven channels. There’s no wall to throw anything over.
The next batch takes its orders from this one
The returns set the next brief. Reviews run on SKAN and MMP numbers, so opinions wait on the platform.
Next stop: ConnectionsSeven more services connect here.
07ConnectionsMore services
Add any of them to your route when the account is ready. Same crew, same reporting.
Ads that belong in the feed, so budget turns into action and not a quick thumb-flick.
Your app appears in App Store results just as someone goes looking for it.
Tall video for younger riders, built for the format, never carried over from another line.
Be there while buyers do their research inside ChatGPT, well before any search box.
Get more installs from the visitors you already have, before buying another click.
Keep the riders you paid to bring aboard, so their fare goes on paying back.
Buyers now ask Perplexity or ChatGPT for a recommendation. This work puts you in the answer, and we track it as we would a channel.
Not sure which ones your route needs?
Ask dispatchNext stop: ConditionsHow we behave on board.
08Conditions of CarriageAbout Selvrick
Selvrick works remotely, across time zones, for apps, games and ecommerce brands that are scaling fast. Four conditions apply on every journey.
Creative decides whether a campaign can scale at all, so every job begins there. Buyers and measurement then set the distance and the speed.
Each person on board has worked a live channel. The one who answers you is the one making the change.
Every call we make comes with its workings: the budget, the MMP figures, the attribution logic and the incrementality results.
We share our thinking, test plans and conclusions as written notes, so you can read how we got there and keep it.
Next stop: NetworkWhere this line goes.
09NetworkChannels and measurement
Spend runs on the lines below and gets measured in your MMP. You and the buyers read from the same board.
| Line | Channel | Type | Service |
|---|---|---|---|
| 1 | Meta | Paid social | Feeds, plus campaigns for app installs |
| 2 | Search and app | App campaigns, search and YouTube | |
| 3 | TikTok | Paid social | Creative made for the feed first |
| 4 | Snapchat | Paid social | Vertical video that looks at home |
| 5 | Apple Ads | Search and app | App Store search and product pages |
| 6 | Moloco | Programmatic | Programmatic reach built for apps |
| 7 | ChatGPT Ads | AI answers | Presence during buyer research |
| M | AppsFlyer, Adjust and SKAN | Measurement | Where every line gets its numbers read |
Next stop: Help PointQuestions before you board? Good idea.
10Help PointFAQ
Press a question to hear the answer. If yours isn’t here, the ticket office is the next stop.
It is if you run an ambitious app, game or ecommerce brand that’s growing fast, with a product already in market and budget behind it. Your contact is usually whoever owns growth: a CMO, a founder or a growth lead. Mobile app marketing, user acquisition for games and store listing work all run on this line.
Selvrick runs performance marketing for apps, games and online stores. On this line you get ad creative, from AI video to UGC, then media buying on all seven channels, then a plain report of what the money earned.
People who operate the channels, with no account managers in between. Each person at Selvrick has worked a live channel, so whoever you speak to is the one changing the campaign. Spend, attribution and the reasoning are all open to you.
We do both, on purpose, with the same crew. Ads leave the depot in batches of 20 to 80, from €363 per finished ad. Your buyers then order the next batch according to what this one earned.
The depot is our name for the AI Creative Factory, the production line Selvrick runs for itself. Strategists come up with each concept, AI produces the footage, and people on the crew cut, caption and grade it before it goes out. Expect 20 to 80 finished ads per batch, each from €363.
Each finished ad starts at €363, and they travel in batches of 20 to 80. That many gives you real variety to compare, which beats one big ad that everyone feels obliged to defend.
Seven in total: Google, Meta, TikTok, Apple Ads, Snapchat, Moloco and ChatGPT Ads. Whoever briefs your creative also runs these, so you never wait on a handover.
Measurement has its own stop on this line. First we install or audit AppsFlyer or Adjust until the data holds up. On iOS, SKAN conversion values get tied to the events that point to revenue. If attribution can’t settle something, an incrementality test can. Your dashboards and ours are the same ones.
Next stop: Ticket OfficeThe last stop before the end of the line.
11Ticket OfficeContact
Send us the account, the target and whatever’s in the way. We’ll reply with the first test we’d run and what it would cost. Plain answers, addressed to whoever owns the number.
Single to: your first test planNo obligation
